Taking the “Me” out of Marketing

25 05 2010

“What about me?”, “Look at me?”
We are a society plagued by, at some level or another, self adoration. We want to tell everyone about us, what we can do and how we can do it. This is more than likely human instinct. However, to be successful in any kind of marketing you must listen, and resist the urge to talk about yourself and your service. Figure out what the customers needs are and ask yourself if you can actually help them with your services or product.

Just like in a relationship with a friend or family member, the most successful are based on each person giving to the other. When you feel like you’re not getting something in return, you’re more likely to withdraw; but when you sense that your friend/family is giving freely of themselves, you’ll reciprocate.

Be gracious, take the main focus off of yourself and put it on your clients/customers. Giving a little of your time and ideas to someone may generate a relationship instead of just a business connection that ends up fizzling out.

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